Alliteration is the repetition of the same sound in a series of words. It is usually the first sound but can be sounds in other parts of the words.

Click Here for Step-by-Step Rules, Stories and Exercises to Practice All English Tenses

Click Here for Step-by-Step Rules, Stories and Exercises to Practice All Tenses

Alliteration is a type of figurative language in the English language.

She sells seashells by the seashore.

In this example of alliteration, there are two sounds that are repeated:
  1. S sound as in "sells"

  2. Sh sound as in "she"
girl with seashell

You can find examples of alliteration in many places!
  • poetry

  • books

  • advertising

  • titles

  • names

  • and MORE!
In this article, we are going to focus on examples of alliteration in poetry and books, tongue twisters, and advertising.

Alliteration in poetry and books

Here are some examples of alliteration in popular poems and books:

  • I have stood still and stopped the sound of feet

    (from "Acquainted with the Night" by Robert Frost)

  • And the silken sad uncertain rustling of each purple curtain

    (from "The Raven" by Edgar Allan Poe)

  • So we beat on, boats against the current, borne back ceaselessly into the past.

    (from The Great Gatsby by F. Scott Fitzgerald)

  • The Teeny Tiny Teacher, a children's book by Stephanie Calmenson

Some popular book and cartoon characters also have names that contain alliteration.
  • Bugs Bunny

  • Mickey Mouse

  • Peter Pan

  • Betty Boop

  • Willy Wonka

  • Severus Snape (Harry Potter series)

  • Luna Lovegood (Harry Potter series)

woman reading books

Alliteration as tongue twisters

Tongue twisters are a great way to learn about alliteration.

A tongue twister is a phrase that is hard to say. Tongue twisters are fun and a good way to teach proper speaking.

Here are two tongue twisters that are popular nursery rhymes for children.

Try reading these aloud!

Peter Piper

Notice the "p" and "ck" sounds in the following tongue twister.

peck = an amount of something

Peter Piper = a person's name

Peter Piper picked a peck of pickled peppers.

A peck of pickled peppers Peter Piper picked

If Peter Piper picked a peck of pickled peppers,

How many pickled peppers did Peter Piper pick?

man talking

Betty Botter

Notice the "b", "t", and "er" sounds in this one.

bitter = bad taste

batter = a mixture of flour, egg, milk, and other ingredients
(cake batter, pancake batter, bread batter)

Betty Botter = a person's name

Betty Botter bought some butter,

but, she said, the butter's bitter;

if I put it in my batter

it will make my batter bitter,

but a bit of better butter

will make my batter better.

Alliteration in advertising

Alliteration is common in advertising because it grabs your attention and is easy to remember.

Here are a few popular brands that use alliteration in their names.

  • Bed, Bath, & Beyond

  • Dunkin Donuts

  • Best Buy

  • American Apparel

  • American Airlinesman shopping

  • Weight Watchers

  • Coca-Cola

  • Roto-Rooter

  • Krispy Kreme

  • Captain Crunch

  • Baby Back Ribs

  • PayPal (website)

  • YouTube (website)

  • StubHub (website)

Here are some popular advertising slogans that use alliteration.

  • Don't dream it. Drive it.


  • Intel Inside


  • You'll never put a better bit of butter on your knife 

    (Country Life Butter)

  • The best four by four by far

    (Land Rover)

  • Welcome to the World Wide Wow


Many popular sports teams use alliteration in their names.

  • Los Angeles Lakers

  • Seattle Seahawksfootball player

  • Buffalo Bills

  • Pittsburgh Pirates

  • San Antonio Spurs

More alliteration!

Can you find more examples of alliteration?

Here are some places to look for alliteration!

  • book titles

  • band names

  • song titles
  • newspaper headings and titles

  • popular sayings

  • movie titles

  • events

  • television shows

  • candy names

This was an overview of alliteration. Now that you understand, it is time to practice! Get our ESL Books.